Grace W. Ueng (翁惠芷)
Founder and CEO



Grace has passion for success and carries this desire to her clients. Her 25 years of work experience spans from consulting at Bain & Company to working inside Fortune 500 brand leaders General Mills, Clorox, and Time Inc. to contributing to five b2c and b2b technology ventures that had exits through public offering or acquisition. She has served on management teams that delivered to investors a return of over $1 billion.

Prior to founding Savvy Marketing Group in 2003, Grace was vice president of marketing for SmartPath, the visionary leader in marketing resource management, sold to DoubleClick. Grace also served as vice president of worldwide marketing for TogetherSoft, an emerging growth player in software application development tools, which was acquired by Borland.

She was also vice president of marketing for OpenSite Technologies, market leader of dynamic commerce software and services. Grace built strong brand awareness and market share resulting in acquisition by Siebel Systems. She was named senior director, product marketing for Siebel, the world's leading provider of customer relationship management solutions, since acquired by Oracle.

Grace earned her undergraduate degree in management science from MIT and her MBA from Harvard Business School. While at MIT, she was recognized as one of Glamour's Top 10 College Women in the nation based on leadership and academic achievement. She has served on adjunct faculty at UNC Kenan-Flagler Business School as well as the international MBA program at Fudan in Shanghai, a joint venture with MIT Sloan School.

In addition to serving on several private boards, Ms. Ueng is an advisor to the North Carolina Chinese Business Association, director of the North Carolina School of Science and Math's Foundation board, the Harvard Club of Research Triangle, and the Leukemia & Lymphoma Society. An author and speaker, her interests include education, U.S. - China bilateral relations, and healthcare issues.