Jane Foreman
Principal



Ms. Foreman delights in delivering, measuring and improving on results for her clients. With over 25 years of experience launching products and services in the consumer packaged goods, information technology, and e-commerce sectors, she has consistently delivered profitable results. She has been a key figure in leading ventures that delivered significant results to their customers as well as investors. She is highly regarded for her marketing and branding advice and her passion for mentoring growing companies and entrepreneurs.

Ms. Foreman began her marketing career with Fortune 500 brand leader Sara Lee, where she managed new product launches in two direct marketing divisions. She then went on to launch new programs in a variety of successful new ventures including Art.com, Avesair, Accipiter, Engage, and Intersolv. She served as director of marketing with the pioneering Web services venture, StrikeIron, recently named Cool Technology Vendor by Gartner Group and one of the top technologies to watch for 2008.

She has been a key executive on several new venture management teams. She was a founding member of Avesair where she developed the business plan that secured $16MM in funding from Nokia and New Things Ventures. She was also on the founding team of Accipiter, and spearheaded the marketing efforts which led to their becoming the leading online ad management system used by industry powerhouses like MSN and CNET. Accipiter was sold to CMGI in a deal that yielded investors a return of $500MM. At Engage, she served as vice president of marketing for their Enabling Technologies group and contributed to their successful initial public offering. Prior to Engage, Ms Foreman managed marketing programs at Intersolv, where she directed the advertising, direct mail, collateral, and co-op channel programs yielding strong results - product revenues grew at an annual rate of 100% during her tenure.

Ms. Foreman holds a Bachelor of Science degree from St. Lawrence University and an MBA from Duke's Fuqua School of Business. She is a board member of the Triangle Community Foundation Entrepreneurs Partnership, Superintendent of Church School at White Memorial Presbyterian Church and devotes her extracurricular efforts toward serving her community.